Event Investment Planning Programme

Learning to approach event financing with clarity and confidence takes time. Our structured programme walks you through the fundamentals so you're ready to make informed decisions when opportunities come up.

Next intake begins September 2025. Sessions run over six months with practical exercises and real scenarios to work through.

What You'll Actually Learn

This isn't about promising overnight success. It's about building a solid foundation in how event financing works, understanding risk, and getting comfortable with spreadsheets that matter.

We cover budgeting for different event types, spotting red flags in partnership agreements, and working out whether an opportunity genuinely makes sense for your situation. You'll spend time on case studies from Australian events over the past few years.

  • Breaking down event budgets without the jargon
  • Understanding cash flow timing for festivals and conferences
  • Working through partnership structures that protect your interests
  • Scenario planning when things don't go to plan
  • Tax considerations specific to event investments in Australia
Participant reviewing event financial documentation during workshop session
Group discussion of event investment planning strategies

How Progress Actually Happens

Weeks 1-8: Getting Comfortable with Numbers

You'll start recognising patterns in event budgets and understanding where costs typically hide. Most participants say this is when spreadsheets stop looking intimidating and start making sense.

Weeks 9-16: Working Through Real Scenarios

We dig into actual events from 2023 and 2024, some that went well and some that didn't. You'll practice spotting warning signs and asking the right questions before committing funds.

Weeks 17-24: Building Your Framework

By this stage, you're creating your own evaluation system. It's not fancy, but it's yours and it works. You'll know what matters for your circumstances and what's just noise.

Beyond the Programme

Graduates get access to our quarterly catch-ups where we discuss new developments in the Australian event scene and review fresh case studies together.

What Past Participants Have Said

These are people who've been through the programme over the past two years. Their results vary because everyone's situation is different.

Programme graduate Dashiell Mortensen

Dashiell Mortensen

Completed October 2024

I finally understood why some events in my area kept failing financially. The cash flow module alone was worth it. I'm not saying I'm an expert now, but I ask better questions.

Programme graduate Linnea Vasilescu

Linnea Vasilescu

Completed March 2024

Took me longer than six months because life got busy. The flexibility helped. What stuck with me most was learning to walk away from opportunities that looked good but had hidden problems.

Programme graduate Emrys Falkenrath

Emrys Falkenrath

Completed June 2024

The case studies were the best bit. Seeing where others went wrong saved me from making similar mistakes. I'm still cautious with event investments, but now I know why I'm cautious.

Next Programme Starts September 2025

Places are limited to keep discussion groups manageable. If you're thinking about getting involved in event financing and want to understand what you're getting into, reach out.

Get Programme Details